Gender differences in purchase intention towards electronic devices among consumers in selected Cities of Cavite / by Yannagail Alon-Alon, Ma. Angelica D. De Castro and Khatelyn U. Quiniquini.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: Indang, Cavite : Cavite State University- Main Campus, 2019.Description: xv, 129 pages : illustrations ; 28 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
Subject(s): DDC classification:
  • 371.822  Al7 2019
Online resources: Production credits:
  • College of Economics, Management and Development Studies (CEMDS), Department of Management
Abstract: ALON-ALON, YANNAGAIL; DE CASTRO, MA. ANGELICA D.; QUINIQUINI, KHATELYN U. Gender Differences in Purchase Intention towards Electronic Devices among Consumer in selected Cities of Cavite Undergraduate Thesis. Bachelor of Science in Business Management Major in Marketing Management, Cavite State University, Indang, Cavite. June 2019. Adviser Ms. Tania Marie P. Melo. The study was conducted on selected cities of Cavite, namely: Dasmarinas City, Imus City, Bacoor City, Tagaytay City, and Cavite City from January to May 2019. The study aimed to determine the gender differences in purchase intention towards electronic devices among consumers. The participants of the study were ages from 18-65 years old. Majority of them are single and female, late adolescent with 43 percent, most of them have an occupation with the range of monthly income Php30,000 with frequency of 170. In the factors affecting the purchase intention of the respondents towards the price, brand name, accessibility, location, and after-sales service, the researchers used the Likert scale. The factors affecting the level of purchase intention of the respondents on the electronic devices was verbally interpreted as “Influential” on the greatest number of indicators. The most preferred factors affecting the purchase intention of the male and female respondents was the aftersales service with the mean of 4.23. Majority of both male and female consumers purchased the top four electronic devices namely mobile phones, household technologies, entertainment devices and laptops. The overall results in gender of the respondents and their level of purchase intention had a highly significant relationship towards the electronic devices in terms of mobile phones, laptop, entertainment devices and portable gaming devices. However, the gender of the respondents did not have any significant relationship to household technologies. The result revealed that there is no significant difference between the gender of the respondents and the level of purchase intention towards electronic devices. Also there is no significant difference between the gender of the respondents and the factors affecting the level of purchase intention towards the price, brand name, accessibility, location and after sales service of the electronic devices. Moreover, there is no significant difference between the gender of the respondents and the level of purchase intention on the electronic devices among consumers. The study recommends that the electronic manufacturer/ retailer must ensure that the technology they offer is easy to operate and install for their customer convenience. For business marketers, the study will help the latter to focus on the advances in modern technology to cope up with the rapid changes in the market and for them to be able to compete with other manufacturers and for the researchers, an in depth study may be conducted to include other characteristics of the respondents.
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Theses / Manuscripts Theses / Manuscripts Ladislao N. Diwa Memorial Library Theses Section Non-fiction 371.822 Al7 2019 (Browse shelf(Opens below)) Link to resource Room use only T-8221 00079745

Thesis (Bachelor of Science in Business Management Major in Marketing Management) Cavite State University.

Includes bibliographical references.

College of Economics, Management and Development Studies (CEMDS), Department of Management

ALON-ALON, YANNAGAIL; DE CASTRO, MA. ANGELICA D.; QUINIQUINI, KHATELYN U. Gender Differences in Purchase Intention towards Electronic Devices among Consumer in selected Cities of Cavite Undergraduate Thesis. Bachelor of Science in Business Management Major in Marketing Management, Cavite State University, Indang, Cavite. June 2019. Adviser Ms. Tania Marie P. Melo.

The study was conducted on selected cities of Cavite, namely: Dasmarinas City, Imus City, Bacoor City, Tagaytay City, and Cavite City from January to May 2019. The study aimed to determine the gender differences in purchase intention towards electronic devices among consumers.

The participants of the study were ages from 18-65 years old. Majority of them are single and female, late adolescent with 43 percent, most of them have an occupation with the range of monthly income Php30,000 with frequency of 170.

In the factors affecting the purchase intention of the respondents towards the price, brand name, accessibility, location, and after-sales service, the researchers used the Likert scale. The factors affecting the level of purchase intention of the respondents on the electronic devices was verbally interpreted as “Influential” on the greatest number of indicators.

The most preferred factors affecting the purchase intention of the male and female respondents was the aftersales service with the mean of 4.23. Majority of both male and female consumers purchased the top four electronic devices namely mobile phones, household technologies, entertainment devices and laptops.

The overall results in gender of the respondents and their level of purchase intention had a highly significant relationship towards the electronic devices in terms of mobile phones, laptop, entertainment devices and portable gaming devices.

However, the gender of the respondents did not have any significant relationship to household technologies.

The result revealed that there is no significant difference between the gender of the respondents and the level of purchase intention towards electronic devices. Also there is no significant difference between the gender of the respondents and the factors affecting the level of purchase intention towards the price, brand name, accessibility, location and after sales service of the electronic devices. Moreover, there is no significant difference between the gender of the respondents and the level of purchase intention on the electronic devices among consumers.

The study recommends that the electronic manufacturer/ retailer must ensure that the technology they offer is easy to operate and install for their customer convenience. For business marketers, the study will help the latter to focus on the advances in modern technology to cope up with the rapid changes in the market and
for them to be able to compete with other manufacturers and for the researchers, an in depth study may be conducted to include other characteristics of the respondents.

Submitted to the University Library 09/04/2019 T-8221

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