Marketing management : knowledge nd skills ; text, analysis, cases, plans / J. Paul Peter, James H. Donnely, Jr.
Material type: TextSeries: The Irwin series in marketingPublication details: Chicago : Irwin, c1995.Edition: 4th edDescription: xiii, 864 p. : ill. ; 24 cmSubject(s):Item type | Current library | Collection | Call number | Materials specified | Vol info | Status | Notes | Date due | Barcode |
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Books | Ladislao N. Diwa Memorial Library Room Use Section | 20070718 | HF5415.13 | Available | mma | 15548 |
Includes bibliographical references and index.