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	1.	Effective marketing : creating and keeping customers / William G. Zikmund, Micheal D'Amico. by Zikmund, William G D'Amico, Michael Material type: Text; Format: print Publication details: Minneapolis : West Pub., c1995 Availability: Items available for loan: (1). Add to cart (remove)
	2.	Consumer behavior and marketing action / Henry Assael. by Assael, Henry Edition: 5th ed. Material type: Text; Format: print Publication details: Cincinnati, Ohio : South-Western College Pub., c1995 Availability: Items available for loan: (1). Add to cart (remove)

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