Marketing channels : a relationship management approach / Lou E. Pelton, David Strutton, James R. Lumpkin.
Material type: TextSeries: The Irwin series in marketingPublication details: Chicago, Ill. : Irwin, c1997.Description: xxii, 728 p. : ill. ; 24 cmISBN:- 025617802x
Item type | Current library | Collection | Call number | Materials specified | Vol info | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|---|---|---|
Books | Ladislao N. Diwa Memorial Library Room Use Section | 19990811 | HF5415.129 | Available | apd | 24920 |
Includes index.