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1.
Marketing management : analysis, planning, implementation and control / Philip Kotler. by
Material type: Text Text; Format: print
Publication details: Upper Saddle River, N. J. : Prentice Hall, c1997
Availability: Items available for loan: Ladislao N. Diwa Memorial Library (3)Call number: HF5415.13 K84 1997, ... Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

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2.
Marketing management : analysis, planning implementation and control / Philip Kotler. by
Edition: 9th ed.
Material type: Text Text; Format: print
Publication details: Upper Saddle River, N. J. : Prentice Hall, c1997
Availability: Items available for loan: Ladislao N. Diwa Memorial Library (2)Call number: HF5415.13 K84 1997, ...

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