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Marketing : concepts and strategies / William M. Pride.

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Material type: Text

TextPublication details: New York : Houghton Mifflin, c1997.Edition: 10th edDescription: xxxii, 666 p. : col. ill. ; 26ISBN:

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Holdings
Item type	Current library	Collection	Call number	Materials specified	Vol info	Status	Notes	Date due	Barcode
Books	Ladislao N. Diwa Memorial Library Room Use Section	19990811			HF5415	Available	ecr		14830

Glossary : p. 606-622. References : p. 623-641.