Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul, Thomas J. Madden.
Material type: TextSeries: McGraw-Hill series in marketingPublication details: New York : McGraw-Hill, c1997.Edition: 6th edDescription: xvi, 463 p. : ill. ; 23 cmISBN:- 007114255X paper bound 007049097X hard bound
- HF5415.13 G94 1997
Item type | Current library | Collection | Call number | Materials specified | Copy number | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|---|---|---|
Books | Ladislao N. Diwa Memorial Library Room Use Section | Non-fiction | RUS HF5415.13 G94 1997 (Browse shelf(Opens below)) | Room use only | 24620 | 00018303 | |||
Books | Ladislao N. Diwa Memorial Library Circulation Section | Non-fiction | HF5415.13 G94 1997 (Browse shelf(Opens below)) | c2 | Available | 26292 | 00020365 |
Includes bibliographical references and index.
Donated by Ohio State University 01/20/2006 26292 copy 2