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1.
Developing, implementing, and managing an effective marketing plan / Hal Goetsch. by
Publication details: Lincolnwood, Ill. : NTC Business Bocks, c1993
Availability: Items available for loan: Ladislao N. Diwa Memorial Library (1)Call number: HF5415.13 G55 1993.

2.
Integrated direct marketing : the cutting strategy for synchronizing advertising, direct mail, telemarketing, and field sales / Ernan Roman. by
Material type: Text Text; Format: print
Publication details: Lincolnwood, Ill. : NTC Business Books, c1995
Availability: Items available for loan: (1).

3.
Successful direct marketing methods / Bob Stone. by
Edition: 4th ed.
Material type: Text Text; Format: print
Publication details: Lincolnwood, Ill. : NTC Business Books, c1988
Availability: Items available for loan: Ladislao N. Diwa Memorial Library (1)Call number: HF5415.126 St7 1988.

4.
The Global marketing imperative / Michael R. Czinkota, Ilkka A. Ronkainen, John J. Tarrant. by
Material type: Text Text; Format: print
Publication details: Lincolnwood, Ill. : NTC Business Books, c1995
Availability: Items available for loan: (1).

5.
AMA marketing toolbox : selecting the right products and services / David Parmerlee. by
Material type: Text Text; Format: print
Publication details: Lincolnwood, Ill. : NTC Business Books c1993
Availability: Items available for loan: (1).

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