Principles of marketing / Philip Kotler and Gary Armstrong.
Material type: TextSeries: Prentice Hall series in marketingPublication details: Upper Saddle River, N. J. : Prentice Hall, c1999.Edition: 8th edDescription: xviii, 635p. : col. ill. ; 28 cmISBN:- 0139570020
Item type | Current library | Collection | Call number | Materials specified | Vol info | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|---|---|---|
Books | Ladislao N. Diwa Memorial Library Room Use Section | 20071123 | HF5415 | Available | apd | 48442 |
Glossary : p. G1 - G9. Includes bibliographical references and index.