Consumers / Eric Arnould, Linda Price, George Zinkhan.
Material type: TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston : Irwin, c2004.Edition: 2nd edDescription: xxv, 845 p. : col. ill. ; 25 cmISBN:- 0071214267
Item type | Current library | Collection | Call number | Materials specified | Vol info | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|---|---|---|
Books | Ladislao N. Diwa Memorial Library Room Use Section | 20071123 | HF5415.32 | Available | mma | 42157 |
Includes bibliographical references and index.