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Awareness and exposure to television commercials of food products : implications to children's eating habit / by Judy Ann C. Escobar.

By:

Escobar, Judy Ann C [author]

Contributor(s):

Ilagan, Florindo C [adviser]

Material type: Text

TextLanguage: English Publication details: Indang, Cavite : Cavite State University- Main Campus, 2015.Description: xi, 49 pages : illustrations ; 28 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

Subject(s):

DDC classification:

394.1 Es1 2014

Online resources:

Click here to view thesis abstract and table of contents

Production credits:

College of Economics, Management, and Development Studies (CEMDS)

Abstract: ESCOBAR, JUDY ANN C. Awareness and Exposure to Television Commercials of Food Products: Implications to Children's' Eating Habit. Undergraduate Thesis. Bachelor of Science in Business Management major in Marketing Management. Cavite State University, Indang, Cavite. April 2014. Adviser: Dr. Florindo C.Ilagan. This study was undertaken to determine the level of awareness and exposure of television viewing of children in selected areas of Cavite. It aimed to: 1) determine the demographic profile of the participants; 2) determine the level of awareness of children towards television commercials of food products; 3) determine the level of exposure of children to television commercials of food products; 4) determine the eating habit of children; 5) describe the significant relationship between the level of awareness of children to television commercials of food products and their eating habit; and 6) describe the significant relationship between the level of exposure of children to television commercials of food products and their eating habit. The participants of the study were 75 children with ages 8 to 15 years old in selected areas of Cavite, namely: Dasmariilas City, Bacoor, General Emilio Aguinaldo, Imus, and Indang. The study made use of frequency counts, mean, percentage, and standard deviation to describe the profile of the participants. Five-point Likert scale was used to measure the awareness and exposure. However, Spearman Rank Correlation and Point Biserial Correlation were used to determine the significant relationship between awareness and exposure to television commercials and children's eating habit. The study revealed that the children have average level of awareness and exposure to television commercials regarding food products. Moreover, the level of awareness of children to television commercials had no significant relationship to their eating habit. There was also no significant relationship between the level of exposure of children to television commercials and their eating habit.

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Holdings ( 1 )
Title notes ( 5 )

Holdings
Item type	Current library	Collection	Call number	Materials specified	URL	Status	Notes	Date due	Barcode
Theses / Manuscripts	Ladislao N. Diwa Memorial Library Theses Section	Non-fiction	394.1 Es1 2014 (Browse shelf(Opens below))		Link to resource	Room use only	T-5628		00009191

Thesis ( BS Business Management--Marketing Management ) Cavite State University

Includes bibliographical references.

College of Economics, Management, and Development Studies (CEMDS)

ESCOBAR, JUDY ANN C. Awareness and Exposure to Television Commercials of Food Products: Implications to Children's' Eating Habit. Undergraduate Thesis. Bachelor of Science in Business Management major in Marketing Management. Cavite State University, Indang, Cavite. April 2014. Adviser: Dr. Florindo C.Ilagan.

This study was undertaken to determine the level of awareness and exposure of television viewing of children in selected areas of Cavite. It aimed to: 1) determine the demographic profile of the participants; 2) determine the level of awareness of children towards television commercials of food products; 3) determine the level of exposure of children to television commercials of food products; 4) determine the eating habit of children; 5) describe the significant relationship between the level of awareness of children to television commercials of food products and their eating habit; and 6) describe the significant relationship between the level of exposure of children to television commercials of food products and their eating habit. The participants of the study were 75 children with ages 8 to 15 years old in selected areas of Cavite, namely: Dasmariilas City, Bacoor, General Emilio Aguinaldo, Imus, and Indang. The study made use of frequency counts, mean, percentage, and standard deviation to describe the profile of the participants. Five-point Likert scale was used to measure the awareness and exposure.

However, Spearman Rank Correlation and Point Biserial Correlation were used to determine the significant relationship between awareness and exposure to television commercials and children's eating habit. The study revealed that the children have average level of awareness and exposure to television commercials regarding food products. Moreover, the level of awareness of children to television commercials had no significant relationship to their eating habit. There was also no significant relationship between the level of exposure of children to television commercials and their eating habit.

Submitted copy to the University Library. 02/17/2015 T-5628