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Buying behavior of consumers for major agricultural production in selected town of Cavite / Lizalene S. Pagkaliwangan.

By:

Pagkaliwangan, Lizalene S [author]

Contributor(s):

Cayao, Cecilia T [adviser]

Material type: Text

TextLanguage: English Publication details: Indang, Cavite : 2004. Cavite State University- Main Campus,Description: ix, 42 pages : illustrations ; 28 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

Subject(s):

DDC classification:

338.17 P14 2004

Online resources:

Click here to view thesis abstract and table of contents

Production credits:

College of Economics, Management, and Development Studies (CEMDS)

Abstract: PAGKALIWANGAN, LIZALENE SAN GREGORIO. Buying Behavior of Consumers for Major Agricultural Products in Selected Towns of Cavite. B.S. Thesis, Bachelor of Science in Business Management major in Marketing, Cavite State University, Indang, Cavite. Adviser: Mrs. Cecilia T. Cayao. The study entitled was conducted to: describe the socio-economic characteristics of consumers, find out the major agricultural products purchased by the consumers, identify the needs satisfied by the consumers in buying major agricultural products, determine the information source that influence the behavior of consumers in selecting major agricultural products, find out the person making the final decision and the actual purchase of major agricultural products, describe the factors affecting the behavior of consumers in buying major agricultural products, and identify the post purchase behavior of the consumers. The study was conducted in five areas of Cavite namely: Cavite City, Tanza, Indang, Naic, and Trece Martires City. Data were collected through personal interview with the respondents with the aid of a prepared interview schedule. A total of 140 consumers from five areas of Cavite were determined using stratified proportional sampling. Permit to gather the necessary data were secured from the town mayor of each area. Most of the consumers belonged to the age group of 14 to 23 years old. Majority of the respondents had formal education and most of them were high school graduates. The average household size was four and the average family income was P11,497. Group sources of information was the most powerful source in influencing the consumers purchase decision. Most of the consumers were the one who make the final decision on what major agricultural products to buy. Majority of the consumers considered the quality of a products (performance attribute) as the most influential factor on buying agricultural products. Most of the consumers were the one who makes the actual purchase of the products. The quality of the products was the major factors affecting the behavior of consumers in buying major agricultural products. Most of the consumers were satisfied after buying the products because all their expectations were met.

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Holdings ( 1 )
Title notes ( 5 )

Holdings
Item type	Current library	Collection	Call number	Materials specified	URL	Status	Notes	Date due	Barcode
Theses / Manuscripts	Ladislao N. Diwa Memorial Library Theses Section	Non-fiction	338.17 P14 2004 (Browse shelf(Opens below))		Link to resource	Room use only	T-2920		00003100

Thesis (BSBM - - Marketing) Cavite State University.

Includes bibliographical references.

College of Economics, Management, and Development Studies (CEMDS)

PAGKALIWANGAN, LIZALENE SAN GREGORIO. Buying Behavior of Consumers for Major Agricultural Products in Selected Towns of Cavite. B.S. Thesis, Bachelor of Science in Business Management major in Marketing, Cavite State University, Indang, Cavite. Adviser: Mrs. Cecilia T. Cayao.
The study entitled was conducted to: describe the socio-economic characteristics of consumers, find out the major agricultural products purchased by the consumers, identify the needs satisfied by the consumers in buying major agricultural products, determine the information source that influence the behavior of consumers in selecting major agricultural products, find out the person making the final decision and the actual purchase of major agricultural products, describe the factors affecting the behavior of consumers in buying major agricultural products, and identify the post purchase behavior of the consumers. The study was conducted in five areas of Cavite namely: Cavite City, Tanza, Indang, Naic, and Trece Martires City. Data were collected through personal interview with the respondents with the aid of a prepared interview schedule. A total of 140 consumers from five areas of Cavite were determined using stratified proportional sampling. Permit to gather the necessary data were secured from the town mayor of each area. Most of the consumers belonged to the age group of 14 to 23 years old. Majority of the respondents had formal education and most of them were high school graduates. The average household size was four and the average family income was P11,497. Group sources of information was the most powerful source in influencing the consumers purchase decision.
Most of the consumers were the one who make the final decision on what major agricultural products to buy. Majority of the consumers considered the quality of a products (performance attribute) as the most influential factor on buying agricultural products. Most of the consumers were the one who makes the actual purchase of the products. The quality of the products was the major factors affecting the behavior of consumers in buying major agricultural products. Most of the consumers were satisfied after buying the products because all their expectations were met.

Submitted to the University Library 04/16/2001 T-2920