Service quality and customer satisfaction of casual dining restaurant in selected cities of Cavite / by Fabien D. Bihu, Angelyn T. Palomaria and Dexter D. Soriano.
Material type:
TextLanguage: English Publication details: Indang, Cavite : 2017. Cavite State University- Main Campus,Description: xvii, 57 pages : illustrations ; 28 cmContent type: - text
- unmediated
- volume
- 647.95 B48 2017
- College of Economics, Management, and Development Studies (CEMDS)
| Item type | Current library | Collection | Call number | Materials specified | URL | Status | Notes | Date due | Barcode |
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Theses / Manuscripts
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Ladislao N. Diwa Memorial Library Theses Section | Non-fiction | 647.95 B48 2017 (Browse shelf(Opens below)) | Link to resource | Room use only | T-6710 | 00011118 |
Thesis (BS Business Management--Marketing Management) Cavite State University
Includes bibliographical references.
College of Economics, Management, and Development Studies (CEMDS)
BIHU, FABIEN D., PALOMARIA, ANGELYN T., and SORIANO, DEXTER D. Service Quality and Customer Satisfaction of Casual Dining Restaurants in Selected Cities of Cavite. Undergraduate Thesis, Bachelor of Science in Business Management major in Marketing Management. Cavite State University, Indang, Cavite. May 2017.
Adviser: Ms. Danikka A. Cubillo.
The study was conducted in casual dining restaurants in selected cities of Cavite from January to April 2017. The study was conducted to determine service quality and customer satisfaction of casual dining restaurant in selected cities of Cavite. Specifically this aimed: 1. to identify the profile of customers; 2. assess the quality of service in casual dining restaurants; 3. determine the level of satisfaction in casual dining restaurants: 4. identify if there is a significant relationship in the profile of the respondents and customer satisfaction; 5. identify if there is a significant relationship between customer satisfaction and service quality.
The descriptive and correlational research was used in the design of this study. Data were collected from both primary and secondary sources of data. The participants of
the study were the customers who availed the services of the casual dining restaurants during the conduct of the study in selected casual dining restaurant on Imus City, Dasmarinas City, Trece Martires City and Tagaytay City.
In this study, stratified sampling technique was used to get the 400 participants. A descriptive statistical tool was used for statistical analysis of data. Frequencies, percentages, mean, Spearman’s rho and Chi-square were computed to answer the
objectives of the study.
Result shows that the average age of customers of casual dining restaurant was 25-31 years old, Majority were male, single, employed in a private company, college
level, visiting casual dining restaurant occasionally and have an average income of 10,000 and below.
In addition, the participants are very satisfied with the quality of service given by the casual dining restaurant in selected cities of Cavite.
Meanwhile, the result reveals that there is a significant relationship between the ambiance and table service in terms of educational attainment. Moreover, result Shows that there is a significant relationship between responsiveness and the civil status of the participants. Lastly, it shows that there is a high significant relationship on service quality and customer satisfaction.
Submitted copy to the University Library. 07/22/2017 T-6710