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Preferences for skin care clinics and their services in Cavite / Darren James P. Constante.

By:

Constante, Darren James P [author]

Contributor(s):

Hernandez, Iluminada R [adviser]

Material type: Text

TextLanguage: English Publication details: Indang, Cavite : Cavite State University- Main Campus, 2012Description: xiv, 92 pages : illustrations ; 28 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

Subject(s):

DDC classification:

338.516 C76 2012

Online resources:

Click here to view the Abstract and Table of Contents

Production credits:

College of Economics, Management and Development Studies. (CEMDS), Department of Management

Abstract: CONSTANTE, DARREN JAMES P. Gender Preferences for Selected Skin Care Clinics and their Services in Cavite. Undergraduate Thesis. Bachelor of Science in Business Management major in Marketing. Cavite State University, Indang, Cavite. April 2011. Adviser: Ms. Iluminada R. Hernandez. The study was conducted in selected municipalities and cities of Cavite namely: Dasmarinas City, Imus, Bacoor, Gen. Trias and Tagaytay City. The number of respondents from each area was determined using quota sampling technique. The study was designed to describe the socio-economic characteristics of male and female consumers of selected skin care clinics in Cavite; differentiate their services commonly availed; identify the level of male and female preferences for skin care clinic consumer on the factors that influence in availing services; ascertain the relationships between male and female service preference and socio-economic characteristic of the consumers of selected skin care clinic; ascertain the relationships between male and female service preference and the factors that influence them in availing the service. The data were analyzed using descriptive analytical tools such as frequency count, weighted mean, percentage and ranking for socio-economic characteristics and services commonly availed by male and female consumer. A three-point rating scale was used to determine their level of preference on the factors influence them in availing the services. Chi-square test was also utilized to determine the relationship between male and female service preference and socio-economic characteristic of the consumers of selected skin care clinic and the relationships between male and female service preference and the factors that influence them in availing the service. Results of the study showed that most of the male and female respondents belonged to the age group of 18 to 29 years old, most of them were college graduates and with the average household size of four members. The study also revealed that the majority of male consumers had a monthly income ranging from PhP 5,000 to PhP 28,999, while for the female consumers the majority of them also had a monthly income of PhP 5,000 to PhP 28,999. Majority of both male and female consumers availed the top three services namely: facial services, whitening services and spa services respectively. However among these three services, female availed those services more often. Most male and female consumers availed the different services of skin care clinic because of a warm and very accommodating attitudes of their service personnel with nice ambient conditions which means having good music, cool temperature, pleasant odor, relaxing colors and lightings. Civil status and monthly income of male consumers have a significant relationship with their service preference but for female consumers, age and civil status has significant relationship with their service preference.

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Holdings ( 1 )
Title notes ( 5 )

Holdings
Item type	Current library	Collection	Call number	Materials specified	URL	Status	Notes	Date due	Barcode
Theses / Manuscripts	Ladislao N. Diwa Memorial Library Theses Section	Non-fiction	338.516 C76 2012 (Browse shelf(Opens below))		Link to resource	Room use only	T-4704		00071152

Thesis (Bachelor of Science in Business Marketing--Marketing) Cavite State University.

Includes bibliographical references.

College of Economics, Management and Development Studies. (CEMDS), Department of Management

CONSTANTE, DARREN JAMES P. Gender Preferences for Selected Skin Care Clinics and their Services in Cavite. Undergraduate Thesis. Bachelor of Science in Business Management major in Marketing. Cavite State University, Indang, Cavite. April 2011. Adviser: Ms. Iluminada R. Hernandez.

The study was conducted in selected municipalities and cities of Cavite namely: Dasmarinas City, Imus, Bacoor, Gen. Trias and Tagaytay City. The number of respondents from each area was determined using quota sampling technique.

The study was designed to describe the socio-economic characteristics of male and female consumers of selected skin care clinics in Cavite; differentiate their services commonly availed; identify the level of male and female preferences for skin care clinic consumer on the factors that influence in availing services; ascertain the relationships between male and female service preference and socio-economic characteristic of the consumers of selected skin care clinic; ascertain the relationships between male and female service preference and the factors that influence them in availing the service.

The data were analyzed using descriptive analytical tools such as frequency count, weighted mean, percentage and ranking for socio-economic characteristics and services commonly availed by male and female consumer. A three-point rating scale was used to determine their level of preference on the factors influence them in availing the services. Chi-square test was also utilized to determine the relationship between male and female service preference and socio-economic characteristic of the consumers of selected skin care clinic and the relationships between male and female service preference and the factors that influence them in availing the service.

Results of the study showed that most of the male and female respondents belonged to the age group of 18 to 29 years old, most of them were college graduates and with the average household size of four members.

The study also revealed that the majority of male consumers had a monthly income ranging from PhP 5,000 to PhP 28,999, while for the female consumers the majority of them also had a monthly income of PhP 5,000 to PhP 28,999. Majority of both male and female consumers availed the top three services namely: facial services, whitening services and spa services respectively. However among these three services, female availed those services more often. Most male and female consumers availed the different services of skin care clinic because of a warm and very accommodating attitudes of their service personnel with nice ambient conditions which means having good music, cool temperature, pleasant odor, relaxing colors and lightings.

Civil status and monthly income of male consumers have a significant relationship with their service preference but for female consumers, age and civil status has significant relationship with their service preference.

Submitted to the University Library 06/06/2012 T-4704