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Marketing strategies of furniture shops in selected towns of Cavite / by Abner S. Angcaya.

By:

Ancaya, Abner S [author]

Contributor(s):

Cresino, Nelia C [adviser]

Material type: Text

TextLanguage: English Publication details: Indang, Cavite : 2004. Cavite State University- Main Campus,Description: xi, 28 pages : illustrations ; 28 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

Subject(s):

DDC classification:

658.8 An4 2004

Online resources:

Click here to view thesis abstract and table of contents

Production credits:

College of Economics, Management, and Development Studies (CEMDS)

Abstract: ANGCAYA, ABNER SIOSON. Marketing Strategies of Furniture Shops in Selected Towns in Cavite. BS Thesis. Bachelor of Science in Business Management major in Marketing. Cavite State University. Indang, Cavite. April 2004. Adviser: Dr. Nelia C. Cresino. The study was conducted to describe the marketing strategies of furniture shops in selected towns of Cavite. Specifically, it aimed to: describe the socio-economic characteristics of the furniture shop owners; describe the characteristics of furniture shops; describe the marketing strategies used by the furniture shops; and identify the problems encountered by the furniture shops in marketing their products. A total of 50 respondents composed of 50 furniture shop owners were interviewed. Data were gathered through personal interviews with the use of a prepared interview schedule from December 2003 to February 2004. The furniture shop owners’ average age was 44 years. Eighty-four percent of the respondents are married, twelve percent are widowed and four percent are still single. Out of the number of respondents, 29 owners were college graduates. Majority of the furniture shops were family-owned and had been operating the business for one to seven years. Most of the respondents considered the furniture shop as the main source of their income. The furniture shop owners’ allocated cost in promotion per year. This includes brochures, product exhibits and personal selling. The allocated cost in brochure was P4,300, product exhibit at P15,850 and P33,500 for personal selling. Problems encountered by the owners were poor quality of product/materials from suppliers, damages made after the delivery and high price of products.

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Holdings ( 1 )
Title notes ( 5 )

Holdings
Item type	Current library	Collection	Call number	Materials specified	URL	Status	Notes	Date due	Barcode
Theses / Manuscripts	Ladislao N. Diwa Memorial Library Theses Section	Non-fiction	658.8 An4 2004 (Browse shelf(Opens below))		Link to resource	Room use only	T-2862		00006561

Thesis (B.S.B.M.--Marketing) Cavite State University

Includes bibliographical references.

College of Economics, Management, and Development Studies (CEMDS)

ANGCAYA, ABNER SIOSON. Marketing Strategies of Furniture Shops in Selected Towns in Cavite. BS Thesis. Bachelor of Science in Business Management major in Marketing. Cavite State University. Indang, Cavite. April 2004. Adviser: Dr. Nelia C. Cresino.

The study was conducted to describe the marketing strategies of furniture shops in selected towns of Cavite. Specifically, it aimed to: describe the socio-economic characteristics of the furniture shop owners; describe the characteristics of furniture shops; describe the marketing strategies used by the furniture shops; and identify the problems encountered by the furniture shops in marketing their products.

A total of 50 respondents composed of 50 furniture shop owners were interviewed. Data were gathered through personal interviews with the use of a prepared interview schedule from December 2003 to February 2004.

The furniture shop owners’ average age was 44 years. Eighty-four percent of the respondents are married, twelve percent are widowed and four percent are still single.

Out of the number of respondents, 29 owners were college graduates. Majority of the
furniture shops were family-owned and had been operating the business for one to seven years. Most of the respondents considered the furniture shop as the main source of their income.

The furniture shop owners’ allocated cost in promotion per year. This includes brochures, product exhibits and personal selling. The allocated cost in brochure was P4,300, product exhibit at P15,850 and P33,500 for personal selling. Problems encountered by the owners were poor quality of product/materials from suppliers, damages made after the delivery and high price of products.

Submitted to the University Library 07/18/2007 T-2862