Essentials of marketing research / Joseph F. Hair, Jr. [and three others].
Material type: TextLanguage: English Publication details: New York, NY : McGraw-Hill Education/Irwin, 2014.Edition: Third edition; International edition 2014; McGraw-Hill International editionDescription: xviii, 414 pages : illustrations ; 25 cmContent type:- text
- unmediated
- volume
- 9789814626347
- 9814626341
- HF5415.2 H12 2014
Item type | Current library | Collection | Call number | Materials specified | Copy number | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|---|---|---|
Books | Ladislao N. Diwa Memorial Library Filipiniana Section | Non-fiction | F RUS HF5415.2 H12 2014 (Browse shelf(Opens below)) | c1 | Room use only | 77255 | 00078340 | ||
Books | Ladislao N. Diwa Memorial Library Filipiniana Section | Non-fiction | FIL HF5415.2 H12 2014 (Browse shelf(Opens below)) | c2 | Available | 77256 | 00078341 |
"Printed in the Philippines."--Copyright page.
Includes glossary and index.
Part 1 The Role and Value of Marketing Research Information -- Marketing research for managerial decision making -- The Marketing research process and proposals -- Part 2 Designing the Marketing Research Project -- Secondary data, literature reviews, and hypotheses -- Exploratory and observational research designs and data collection approaches -- Descriptive and causal research designs -- Part 3 Gathering and Collecting Accurate Data -- Sampling: theory and methods -- Measurement and scaling -- Designing the questionnaire -- Part 4 Data Preparation, Analysis, and Reporting the Results -- Qualitative data analysis -- Preparing data for quantitative research -- Examining relationships in quantitative research -- Communicating marketing research findings.
Fund 164 C & E Publishing, Inc. Purchased 06/24/2019 77255 NEJ PHP 600.00 copy 1 2019-06-482 2019-1-0390
Fund 164 C & E Publishing, Inc. Purchased 06/24/2019 77256 NEJ PHP 600.00 copy 2 2019-06-482 2019-1-0390