Marketing management : an applied approach / Thomas C. Kinnear and James R. Taylor.
Material type: TextPublication details: New York : McGraw-Hill, c1996.Edition: 5th edDescription: xxii, 888 p. : ill. ; 23 cmISBN:- 0709122523
Item type | Current library | Collection | Call number | Materials specified | Vol info | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|---|---|---|
Books | Ladislao N. Diwa Memorial Library Room Use Section | 20071123 | HF5415.2 | Available | apd | 43459 |
Includes bibliographical references and index.