Service quality tourist destination : the case of Sky Ranch /

Buenavnetura, Anghel R.

Service quality tourist destination : the case of Sky Ranch / by Anghel R. Buenaventura - Indang, Cavite : Cavite State University- Main Campus, 2016. - xi, 54 pages : illustrations ; 28 cm.

Research Paper (BS Tourism Management) Cavite State University

Includes bibliographical references.

College of Education (CED) College of Education (CED)

BUENAVENTURA, ANGHEL R., CRYSTAL, ANGELICA DIANNE E., CUENO,
CAMILLE H., DELOS REYES, SHAIRA LOU C., ENGALAN, IVY B., and RECTIN, CLARISSE SHANE D. Service Quality in Tourist Destination: Case of Sky Ranch.Research study. Bachelor of Science in Tourism Management, Cavite State University, Indang, Cavite. March 2016. Adviser: Mrs. Reizel G. Viray.
In general, the study was conducted to describe the demographic profile of the participants in terms of age, sex, civil status, nationality, educational attainment and residence; to identify the determinants that motivate the participants to visit the Sky Ranch Tagaytay; to determine the level of satisfaction of participants in terms of accessibility, affordability, facilities and ambiance condition; and to assess the service quality of the Sky Ranch Tagaytay City, Cavite in terms of reliability, responsiveness, assurance, empathy and attitude.
The study utilized descriptive research. The researcher made use of purposive sampling. Purposive sampling is when a researcher chooses specific people within the population to use for a particular study and reject people who do not fit for a particular profile.
The study revealed that the majority of the participants were female ranging from 16 — 25 years old. Greater part of them were single, college undergraduate and resides at Indang, Cavite.
The study exposed that the utmost motivated determinant of the participants was the scenic beauty and perfect weather of Tagaytay City.
Level of satisfaction was moderately agreed by the participants in terms of accessibility, affordability, facilities, and ambiance condition. Service quality of the personnel was also moderately agreed by the participants in terms of reliability, responsiveness, assurance, empathy, and attitude.



Customer services--Quality control
Customer services--Management
Customer satisfaction

658.812 / Se6 2016
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