Advertising excellence /
Advertising excellence /
Courtland L. Bovee ... [et al.].
- New York : McGraw-Hill, c1995.
- xxxvi, 561 p. : col. ill. ; 22 cm.
- McGraw-Hill series in marketing .
Glossary : p. G1 - G13.
Includes bibliographical references and index.
007006847X
Advertising
HF5804 / Ad9 1995
Glossary : p. G1 - G13.
Includes bibliographical references and index.
007006847X
Advertising
HF5804 / Ad9 1995