Communication research : asking questions, finding answers /
Keyton, Joann
Communication research : asking questions, finding answers / Joann Keyton, North Carolina State University. - Fifth edition. - New York, NY : McGraw-Hill Education, 2019. - xxv, 331, G-12, R-23, I-17 pages : illustrations ; 23 cm
"This International student edition is for use outside of the U.S."--Front cover.
Includes bibliographical references (pages R-1-R-23) and indexes.
Section 1: Research basics. Introduction to communication research -- The research process: getting started -- Research ethics -- Section 2: Quantitative communication research. Introduction to quantitative research -- Measurement -- Populations, samples, and sample size -- Quantitative research designs -- Surveys and questionnaires -- Descriptive statistics, significance levels, and hypothesis testing -- Testing for differences -- Testing for relationships -- Quantitative analysis of text -- Reading and writing the quantitative research report -- Section 3: Qualitative communication research. Introduction to qualitative research -- Designing qualitative research -- Qualitative methods of data collection -- Analyzing qualitative data -- Reading and writing the qualitative research report.
"Explores the issues and processes related to both quantitative and qualitative research methods by emphasizing three important points: the initial research question or problem that starts all research, the process of determining what types of research to use and how to execute them, and the importance of both quantitative and qualitative methodologies in answering questions. Demonstrating the most effective methods for analyzing and applying communication research with relevant examples, Keyton provides an approachable guide that not only helps students to design and conduct their own research projects but also helps them to become better consumers of research literature."--Back cover.
9781260085044
Communication--Research
P91.3 / K52 2019
Communication research : asking questions, finding answers / Joann Keyton, North Carolina State University. - Fifth edition. - New York, NY : McGraw-Hill Education, 2019. - xxv, 331, G-12, R-23, I-17 pages : illustrations ; 23 cm
"This International student edition is for use outside of the U.S."--Front cover.
Includes bibliographical references (pages R-1-R-23) and indexes.
Section 1: Research basics. Introduction to communication research -- The research process: getting started -- Research ethics -- Section 2: Quantitative communication research. Introduction to quantitative research -- Measurement -- Populations, samples, and sample size -- Quantitative research designs -- Surveys and questionnaires -- Descriptive statistics, significance levels, and hypothesis testing -- Testing for differences -- Testing for relationships -- Quantitative analysis of text -- Reading and writing the quantitative research report -- Section 3: Qualitative communication research. Introduction to qualitative research -- Designing qualitative research -- Qualitative methods of data collection -- Analyzing qualitative data -- Reading and writing the qualitative research report.
"Explores the issues and processes related to both quantitative and qualitative research methods by emphasizing three important points: the initial research question or problem that starts all research, the process of determining what types of research to use and how to execute them, and the importance of both quantitative and qualitative methodologies in answering questions. Demonstrating the most effective methods for analyzing and applying communication research with relevant examples, Keyton provides an approachable guide that not only helps students to design and conduct their own research projects but also helps them to become better consumers of research literature."--Back cover.
9781260085044
Communication--Research
P91.3 / K52 2019