MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02932nam a22003257a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230831105339.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
210311b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781260085044 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
CvSU Main Campus Library |
| Description conventions |
rda |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
P91.3 |
| Item number |
K52 2019 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
5000 |
| Personal name |
Keyton, Joann |
| Relator term |
author |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Communication research : |
| Remainder of title |
asking questions, finding answers / |
| Statement of responsibility, etc. |
Joann Keyton, North Carolina State University. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Fifth edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New York, NY : |
| Name of publisher, distributor, etc. |
McGraw-Hill Education, |
| Date of publication, distribution, etc. |
2019. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxv, 331, G-12, R-23, I-17 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
23 cm |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| 500 ## - GENERAL NOTE |
|---|
| General note |
"This International student edition is for use outside of the U.S."--Front cover. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (pages R-1-R-23) and indexes. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Section 1: Research basics. Introduction to communication research -- The research process: getting started -- Research ethics -- Section 2: Quantitative communication research. Introduction to quantitative research -- Measurement -- Populations, samples, and sample size -- Quantitative research designs -- Surveys and questionnaires -- Descriptive statistics, significance levels, and hypothesis testing -- Testing for differences -- Testing for relationships -- Quantitative analysis of text -- Reading and writing the quantitative research report -- Section 3: Qualitative communication research. Introduction to qualitative research -- Designing qualitative research -- Qualitative methods of data collection -- Analyzing qualitative data -- Reading and writing the qualitative research report. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"Explores the issues and processes related to both quantitative and qualitative research methods by emphasizing three important points: the initial research question or problem that starts all research, the process of determining what types of research to use and how to execute them, and the importance of both quantitative and qualitative methodologies in answering questions. Demonstrating the most effective methods for analyzing and applying communication research with relevant examples, Keyton provides an approachable guide that not only helps students to design and conduct their own research projects but also helps them to become better consumers of research literature."--Back cover. |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Source of acquisition |
Fund 164 |
| Vendor |
Forefront Book Co., Inc. |
| Method of acquisition |
Purchased |
| Date of acquisition |
04/25/2019 |
| Accession number |
76961 |
| Owner |
NEJ |
| Purchase price |
PHP 2,277.60 |
| PO No. |
2019-04-298 |
| ICS or PAR No. |
2019-1-0251 |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Source of acquisition |
Fund164 |
| Vendor |
Linar Educational Materials, Inc. |
| Method of acquisition |
Purchased |
| Date of acquisition |
02/11/2021 |
| Accession number |
79497 |
| Owner |
pnr |
| Purchase price |
PHP 2,424.00 |
| PO No. |
2021-01-047C |
| ICS or PAR No. |
2021-1-0071 |
| Extent |
copy 2 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
2962 |
| Topical term or geographic name entry element |
Communication |
| General subdivision |
Research |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Electronic File |
<a href="http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=861c7c2455b8654b8db85b900f22e63b">http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=861c7c2455b8654b8db85b900f22e63b</a> |
| Link text |
Click here to view the table of contents |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Books |
