Digital marketing for executives and managers /
Digital marketing for executives and managers /
edited by Nicholas McDowell.
- New York, NY : Larsen & Keller, c2018.
- viii, 233 pages : color illustrations ; 27 cm
Includes index.
An overview of digital marketing -- Pay-per-click marketing -- Social media marketing -- Search engine marketing -- Web advertising --
E-mail marketing -- E-commerce marketing.
"Managing marketing tasks with the help of digital services such as the internet, mobile phones, display advertisements, etc. Is known as digital marketing. Digital marketing uses tools such as social media marketing, search engine optimization (SEO), content marketing, campaign marketing, search engine marketing, SMS marketing, etc. Digital marketing offers multiple channels of interaction with potential customers and dynamic solutions to increase brand awareness. This book studies, analyses and uphold the pillars of digital marketing and its utmost significance in modern times. It will serve as a reference to a broad spectrum of readers."--Back cover
9781635498808 (paperback)
Internet marketing
Electronic commerce
Marketing--Management
Executives--Guidebooks
HF5415.1265 / D56 2018
Includes index.
An overview of digital marketing -- Pay-per-click marketing -- Social media marketing -- Search engine marketing -- Web advertising --
E-mail marketing -- E-commerce marketing.
"Managing marketing tasks with the help of digital services such as the internet, mobile phones, display advertisements, etc. Is known as digital marketing. Digital marketing uses tools such as social media marketing, search engine optimization (SEO), content marketing, campaign marketing, search engine marketing, SMS marketing, etc. Digital marketing offers multiple channels of interaction with potential customers and dynamic solutions to increase brand awareness. This book studies, analyses and uphold the pillars of digital marketing and its utmost significance in modern times. It will serve as a reference to a broad spectrum of readers."--Back cover
9781635498808 (paperback)
Internet marketing
Electronic commerce
Marketing--Management
Executives--Guidebooks
HF5415.1265 / D56 2018