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Digital marketing for executives and managers / edited by Nicholas McDowell.

Contributor(s): Material type: TextTextLanguage: English Publication details: New York, NY : Larsen & Keller, c2018.Description: viii, 233 pages : color illustrations ; 27 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781635498808 (paperback)
Subject(s): LOC classification:
  • HF5415.1265  D56 2018
Online resources:
Contents:
An overview of digital marketing -- Pay-per-click marketing -- Social media marketing -- Search engine marketing -- Web advertising -- E-mail marketing -- E-commerce marketing.
Summary: "Managing marketing tasks with the help of digital services such as the internet, mobile phones, display advertisements, etc. Is known as digital marketing. Digital marketing uses tools such as social media marketing, search engine optimization (SEO), content marketing, campaign marketing, search engine marketing, SMS marketing, etc. Digital marketing offers multiple channels of interaction with potential customers and dynamic solutions to increase brand awareness. This book studies, analyses and uphold the pillars of digital marketing and its utmost significance in modern times. It will serve as a reference to a broad spectrum of readers."--Back cover
List(s) this item appears in: New Print Books 2022
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Holdings
Item type Current library Collection Call number Materials specified Status Notes Date due Barcode
Books Books Ladislao N. Diwa Memorial Library Reserve Section Non-fiction RUS HF5415.1265 D56 2018 (Browse shelf(Opens below)) Room use only 77613 00078886

Includes index.

An overview of digital marketing -- Pay-per-click marketing -- Social media marketing -- Search engine marketing -- Web advertising --
E-mail marketing -- E-commerce marketing.

"Managing marketing tasks with the help of digital services such as the internet, mobile phones, display advertisements, etc. Is known as digital marketing. Digital marketing uses tools such as social media marketing, search engine optimization (SEO), content marketing, campaign marketing, search engine marketing, SMS marketing, etc. Digital marketing offers multiple channels of interaction with potential customers and dynamic solutions to increase brand awareness. This book studies, analyses and uphold the pillars of digital marketing and its utmost significance in modern times. It will serve as a reference to a broad spectrum of readers."--Back cover

Fund 164 Creative Mind Books Center Purchased 09/05/2019 77613 NEJ PHP 3,360.00 2019-08-648 2019-/-0509

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