MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02056nam a22003257a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20220410190256.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
211019b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781635498808 (paperback) |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
CvSU Main Campus Library |
| Description conventions |
rda |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.1265 |
| Item number |
D56 2018 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Digital marketing for executives and managers / |
| Statement of responsibility, etc. |
edited by Nicholas McDowell. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New York, NY : |
| Name of publisher, distributor, etc. |
Larsen & Keller, |
| Date of publication, distribution, etc. |
c2018. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
viii, 233 pages : |
| Other physical details |
color illustrations ; |
| Dimensions |
27 cm |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
An overview of digital marketing -- Pay-per-click marketing -- Social media marketing -- Search engine marketing -- Web advertising --<br/>E-mail marketing -- E-commerce marketing.<br/> |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"Managing marketing tasks with the help of digital services such as the internet, mobile phones, display advertisements, etc. Is known as digital marketing. Digital marketing uses tools such as social media marketing, search engine optimization (SEO), content marketing, campaign marketing, search engine marketing, SMS marketing, etc. Digital marketing offers multiple channels of interaction with potential customers and dynamic solutions to increase brand awareness. This book studies, analyses and uphold the pillars of digital marketing and its utmost significance in modern times. It will serve as a reference to a broad spectrum of readers."--Back cover |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Source of acquisition |
Fund 164 |
| Vendor |
Creative Mind Books Center |
| Method of acquisition |
Purchased |
| Date of acquisition |
09/05/2019 |
| Accession number |
77613 |
| Owner |
NEJ |
| Purchase price |
PHP 3,360.00 |
| PO No. |
2019-08-648 |
| ICS or PAR No. |
2019-/-0509 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
430 |
| Topical term or geographic name entry element |
Internet marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
429 |
| Topical term or geographic name entry element |
Electronic commerce |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
366 |
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Management |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
9465 |
| Topical term or geographic name entry element |
Executives |
| Form subdivision |
Guidebooks |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
12665 |
| Personal name |
McDowell, Nicholas |
| Relator term |
editor |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Electronic File |
<a href="http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=02dc96514b0f474a8fdd605100280a2a">http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=02dc96514b0f474a8fdd605100280a2a</a> |
| Link text |
Click here to view the table of contents |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Books |
