Consumer behavior (a practical approach to consumer understanding) /
Pereda, Pedrito Real
Consumer behavior (a practical approach to consumer understanding) / Pedrito Real Pereda, Purisima Pedrialva Pereda, Raymundo P. Arcega. - Manila : Unlimited Books Library Services & Publishing, Inc., c2015 - xvi, 267 pages : illustrations ; 23 cm
Includes bibliographical references.
Introduction to consumer behavior -- Consumer processing and involvement -- Consumer memory and product knowledge -- Consumer motivation and comprehension -- The consumer attention, beliefs and attitudes -- Persuasive communication and consumer behavior -- Consumer decision making process -- Consumer satisfaction and brand loyalty -- Consumer behavior and It’s environment -- The influence of the family and social groups -- The channel of distribution and electronic commerce -- Social responsibility and consumer behavior
9789719654049 (paperback)
Consumer behavior--Textbooks
Consumers--Attitudes
Consumer behavior--Problems, exercises, etc.
HF5415.32 / P41 2015
Consumer behavior (a practical approach to consumer understanding) / Pedrito Real Pereda, Purisima Pedrialva Pereda, Raymundo P. Arcega. - Manila : Unlimited Books Library Services & Publishing, Inc., c2015 - xvi, 267 pages : illustrations ; 23 cm
Includes bibliographical references.
Introduction to consumer behavior -- Consumer processing and involvement -- Consumer memory and product knowledge -- Consumer motivation and comprehension -- The consumer attention, beliefs and attitudes -- Persuasive communication and consumer behavior -- Consumer decision making process -- Consumer satisfaction and brand loyalty -- Consumer behavior and It’s environment -- The influence of the family and social groups -- The channel of distribution and electronic commerce -- Social responsibility and consumer behavior
9789719654049 (paperback)
Consumer behavior--Textbooks
Consumers--Attitudes
Consumer behavior--Problems, exercises, etc.
HF5415.32 / P41 2015