MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02059nam a22003377a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20220718080619.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
211120b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789719654049 (paperback) |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
CvSU Main Campus Library |
| Description conventions |
rda |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.32 |
| Item number |
P41 2015 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
14474 |
| Personal name |
Pereda, Pedrito Real |
| Relator term |
author |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Consumer behavior (a practical approach to consumer understanding) / |
| Statement of responsibility, etc. |
Pedrito Real Pereda, Purisima Pedrialva Pereda, Raymundo P. Arcega. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Manila : |
| Name of publisher, distributor, etc. |
Unlimited Books Library Services & Publishing, Inc., |
| Date of publication, distribution, etc. |
c2015 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvi, 267 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
23 cm |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Introduction to consumer behavior -- Consumer processing and involvement -- Consumer memory and product knowledge -- Consumer motivation and comprehension -- The consumer attention, beliefs and attitudes -- Persuasive communication and consumer behavior -- Consumer decision making process -- Consumer satisfaction and brand loyalty -- Consumer behavior and It’s environment -- The influence of the family and social groups -- The channel of distribution and electronic commerce -- Social responsibility and consumer behavior<br/> |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Source of acquisition |
Fund 164 |
| Vendor |
BookQuick Marketing |
| Method of acquisition |
Purchased |
| Date of acquisition |
10/31/2019 |
| Accession number |
78047 |
| Owner |
NEJ |
| Purchase price |
PHP 715.50 |
| PO No. |
2019-10-818 |
| ICS or PAR No. |
2019-1-0678 |
| Extent |
copy 1 |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Source of acquisition |
Fund 164 |
| Vendor |
BookQuick Marketing |
| Method of acquisition |
Purchased |
| Date of acquisition |
10/31/2019 |
| Accession number |
78048 |
| Owner |
NEJ |
| Purchase price |
PHP 715.50 |
| PO No. |
2019-10-818 |
| ICS or PAR No. |
2019-1-0678 |
| Extent |
copy 2 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
3354 |
| Topical term or geographic name entry element |
Consumer behavior |
| Form subdivision |
Textbooks |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
3715 |
| Topical term or geographic name entry element |
Consumers |
| General subdivision |
Attitudes |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
3354 |
| Topical term or geographic name entry element |
Consumer behavior |
| General subdivision |
Problems, exercises, etc. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
14475 |
| Personal name |
Pereda, Purisima Pedrialva |
| Relator term |
author |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
14476 |
| Personal name |
Arcega, Raymundo P. |
| Relator term |
author |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Electronic File |
<a href="http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=5ab1faebbd5ff0350b8b84b6df37c01f">http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=5ab1faebbd5ff0350b8b84b6df37c01f</a> |
| Link text |
Click here to view the table of contents |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Books |
