Marketing research /
Marketing research /
3G University, International Institute of Management & Technology Studies, 3G E-Learning.
- [UAE] : 3G Elearning FZ LLC, c2013
- x, 178 pages : illustrations ; 28 cm
Introduction to marketing research -- Marketing intelligence system -- Research process -- Research designs -- Scaling techniques -- Sampling design -- Data analysis -- Report writing -- Hypothesis testing -- Sources and collection of secondary data.
9789382669678 (paperback)
Marketing research--India
HF5415.2 / T41 2013
Introduction to marketing research -- Marketing intelligence system -- Research process -- Research designs -- Scaling techniques -- Sampling design -- Data analysis -- Report writing -- Hypothesis testing -- Sources and collection of secondary data.
9789382669678 (paperback)
Marketing research--India
HF5415.2 / T41 2013