Marketing research / (Record no. 37088)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01265nam a22002777a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220131085502.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220131b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789382669678 (paperback) |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | CvSU Main Campus Library |
| Description conventions | rda |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.2 |
| Item number | T41 2013 |
| 110 ## - MAIN ENTRY--CORPORATE NAME | |
| 9 (RLIN) | 17684 |
| Corporate name or jurisdiction name as entry element | 3G University |
| Relator term | author |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing research / |
| Statement of responsibility, etc. | 3G University, International Institute of Management & Technology Studies, 3G E-Learning. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | [UAE] : |
| Name of publisher, distributor, etc. | 3G Elearning FZ LLC, |
| Date of publication, distribution, etc. | c2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, 178 pages : |
| Other physical details | illustrations ; |
| Dimensions | 28 cm |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volume |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction to marketing research -- Marketing intelligence system -- Research process -- Research designs -- Scaling techniques -- Sampling design -- Data analysis -- Report writing -- Hypothesis testing -- Sources and collection of secondary data. |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE | |
| Source of acquisition | Fund 164 |
| Vendor | Creative Mind Books Center |
| Method of acquisition | Purchased |
| Date of acquisition | 10/05/2017 |
| Accession number | 76397 |
| Owner | NEJ |
| Purchase price | PHP 2,218.50 |
| PO No. | 2017-09-0991 |
| ICS or PAR No. | 2017-1-0738 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 3770 |
| Topical term or geographic name entry element | Marketing research |
| Geographic subdivision | India |
| 710 ## - ADDED ENTRY--CORPORATE NAME | |
| 9 (RLIN) | 516 |
| Corporate name or jurisdiction name as entry element | International Institute of Management & Technology Studies |
| 710 ## - ADDED ENTRY--CORPORATE NAME | |
| 9 (RLIN) | 301 |
| Corporate name or jurisdiction name as entry element | 3G E-Learning |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Coded location qualifier | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Room use only | Non-fiction | Ladislao N. Diwa Memorial Library | Ladislao N. Diwa Memorial Library | Reserve Section | 10/05/2017 | Fund 164 | RUS | 2218.50 | RUS HF5415.2 T41 2013 | 00077971 | 01/31/2022 | 01/31/2022 | Books | 76397 |