Principles of marketing /
Kotler, Philip
Principles of marketing / by Philip Kotler and Gary Armstrong. - 7th ed. - Englewood Cliffs, N.J. : Prentice Hall, c1996. - 1 v. (various pagings) : ill. (some col.) ; 28 cm.
Includes bibliographical references and index.
0131902083
Marketing
HF5415 / K84 1996
Principles of marketing / by Philip Kotler and Gary Armstrong. - 7th ed. - Englewood Cliffs, N.J. : Prentice Hall, c1996. - 1 v. (various pagings) : ill. (some col.) ; 28 cm.
Includes bibliographical references and index.
0131902083
Marketing
HF5415 / K84 1996