Principles of marketing / by Philip Kotler and Gary Armstrong.

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TextPublication details: Englewood Cliffs, N.J. : Prentice Hall, c1996.Edition: 7th edDescription: 1 v. (various pagings) : ill. (some col.) ; 28 cmContent type:

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Holdings
Item type	Current library	Collection	Call number	Materials specified	Status	Notes	Date due	Barcode
Books	Ladislao N. Diwa Memorial Library Room Use Section	Non-fiction	RUS HF5415 K84 1996 (Browse shelf(Opens below))		Room use only	49080		00072328

Includes bibliographical references and index.

Donated by Ohio State University 49080