Brand management in digital and sustainable times /
Santos, João Heitor De Avila
Brand management in digital and sustainable times / Joao Heitor De Avila Santos. - Burlington, ON, Canada : Society Publishing, c2022. - xviii, 253 pages : color illustrations ; 24 cm
Includes bibliographical references and index.
Introduction to brand management -- A Holistic approach to branding -- Product placement and brand integration -- Brand identity and brand equity -- Retail management -- Digital branding and marketing --
Sustainability and branding.
"Brands have various applications for companies, goods, and individuals. Nowadays, every customer is a publisher and has their brand to promote goods though the use of social media platforms. A company’s name is regarded one of the most important properties. It is the company’s face, the identifiable emblem, slogan, or symbol that the public identifies with the company"--Back cover
9781774690987 (hardback)
Product management
Retail trade--Management
HF5415.15 / Sa5 2022
Brand management in digital and sustainable times / Joao Heitor De Avila Santos. - Burlington, ON, Canada : Society Publishing, c2022. - xviii, 253 pages : color illustrations ; 24 cm
Includes bibliographical references and index.
Introduction to brand management -- A Holistic approach to branding -- Product placement and brand integration -- Brand identity and brand equity -- Retail management -- Digital branding and marketing --
Sustainability and branding.
"Brands have various applications for companies, goods, and individuals. Nowadays, every customer is a publisher and has their brand to promote goods though the use of social media platforms. A company’s name is regarded one of the most important properties. It is the company’s face, the identifiable emblem, slogan, or symbol that the public identifies with the company"--Back cover
9781774690987 (hardback)
Product management
Retail trade--Management
HF5415.15 / Sa5 2022