Brand management in digital and sustainable times / Joao Heitor De Avila Santos.
Material type: TextLanguage: English Publication details: Burlington, ON, Canada : Society Publishing, c2022.Description: xviii, 253 pages : color illustrations ; 24 cmContent type:- text
- unmediated
- volume
- 9781774690987 (hardback)
- HF5415.15 Sa5 2022
Item type | Current library | Collection | Call number | Materials specified | URL | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|---|---|---|
Books | Ladislao N. Diwa Memorial Library Reserve Section | Non-fiction | RUS HF5415.15 Sa5 2022 (Browse shelf(Opens below)) | Link to resource | Room use only | 81126 | 00083453 |
Includes bibliographical references and index.
Introduction to brand management -- A Holistic approach to branding -- Product placement and brand integration -- Brand identity and brand equity -- Retail management -- Digital branding and marketing --
Sustainability and branding.
"Brands have various applications for companies, goods, and individuals. Nowadays, every customer is a publisher and has their brand to promote goods though the use of social media platforms. A company’s name is regarded one of the most important properties. It is the company’s face, the identifiable emblem, slogan, or symbol that the public identifies with the company"--Back cover
Fund 164 Wiseman's Books Trading, Inc. Purchased 08/12/2023 81126 PNR PHP 5,596.00 2023-08-883B 2023-I-1994