MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01837nam a2200301 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240822160023.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
240724b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781774690987 (hardback) |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
Cavite State University - Main Campus Library |
| Description conventions |
rda |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.15 |
| Item number |
Sa5 2022 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Santos, João Heitor De Avila |
| 9 (RLIN) |
18578 |
| Relator term |
author |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Brand management in digital and sustainable times / |
| Statement of responsibility, etc. |
Joao Heitor De Avila Santos. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Burlington, ON, Canada : |
| Name of publisher, distributor, etc. |
Society Publishing, |
| Date of publication, distribution, etc. |
c2022. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xviii, 253 pages : |
| Other physical details |
color illustrations ; |
| Dimensions |
24 cm |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Introduction to brand management -- A Holistic approach to branding -- Product placement and brand integration -- Brand identity and brand equity -- Retail management -- Digital branding and marketing --<br/>Sustainability and branding.<br/> |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"Brands have various applications for companies, goods, and individuals. Nowadays, every customer is a publisher and has their brand to promote goods though the use of social media platforms. A company’s name is regarded one of the most important properties. It is the company’s face, the identifiable emblem, slogan, or symbol that the public identifies with the company"--Back cover |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Source of acquisition |
Fund 164 |
| Vendor |
Wiseman's Books Trading, Inc. |
| Method of acquisition |
Purchased |
| Date of acquisition |
08/12/2023 |
| Accession number |
81126 |
| Owner |
PNR |
| Purchase price |
PHP 5,596.00 |
| PO No. |
2023-08-883B |
| ICS or PAR No. |
2023-I-1994 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Product management |
| 9 (RLIN) |
9230 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Retail trade |
| 9 (RLIN) |
4969 |
| General subdivision |
Management |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Electronic File |
<a href="http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=f7731cb67e27cdadaae1615086e14b2d">http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=f7731cb67e27cdadaae1615086e14b2d</a> |
| Link text |
Click here to view the table of contents |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Books |
