Multi-channel marketing /
Santos, João Heitor De Avila
Multi-channel marketing / Joao Heitor De Avila Santos. - Burlington, ON, Canada : Society Publishing, c2022. - xiii, 267 pages : color illustrations ; 24 cm.
Includes bibliographical references and index.
Multi-Channel Marketing System: An Overview -- Social Media as a Marketing Tool -- Mobile Marketing --
Email Marketing -- Content Marketing/Blogging -- SEO in Marketing -- Branding in Marketing.
"Multi-channel or multi-channel marketing is the practice of interacting with customers across various platforms, both direct and indirect, to sell them goods and services. It blends various distribution and advertising channels into a single approach to attract consumers. Leveraging on the inherent strengths of particular marketing platforms, this approach aims to easily and effectively communicate the importance of a product or service to the customers. Email, direct mail, blogs, social media, display advertisements, and/or a retail outlet are examples of these channels. A multi-channel marketing system is a marketing strategy that communicates with customers and prospects through a variety of media. Multi-Channel marketing blends inbound and outbound marketing practices with the objec- tive of obtaining customers through the channel of their preference. In this way, the customer has more power over the purchasing process than the marketer."--Back cover
9781774690956 (hardback)
Marketing channels
HF5415.129 / Sa5 2022
Multi-channel marketing / Joao Heitor De Avila Santos. - Burlington, ON, Canada : Society Publishing, c2022. - xiii, 267 pages : color illustrations ; 24 cm.
Includes bibliographical references and index.
Multi-Channel Marketing System: An Overview -- Social Media as a Marketing Tool -- Mobile Marketing --
Email Marketing -- Content Marketing/Blogging -- SEO in Marketing -- Branding in Marketing.
"Multi-channel or multi-channel marketing is the practice of interacting with customers across various platforms, both direct and indirect, to sell them goods and services. It blends various distribution and advertising channels into a single approach to attract consumers. Leveraging on the inherent strengths of particular marketing platforms, this approach aims to easily and effectively communicate the importance of a product or service to the customers. Email, direct mail, blogs, social media, display advertisements, and/or a retail outlet are examples of these channels. A multi-channel marketing system is a marketing strategy that communicates with customers and prospects through a variety of media. Multi-Channel marketing blends inbound and outbound marketing practices with the objec- tive of obtaining customers through the channel of their preference. In this way, the customer has more power over the purchasing process than the marketer."--Back cover
9781774690956 (hardback)
Marketing channels
HF5415.129 / Sa5 2022