Multi-channel marketing / Joao Heitor De Avila Santos.

By:

Santos, João Heitor De Avila [author]

Material type: Text

TextLanguage: English Publication details: Burlington, ON, Canada : Society Publishing, c2022.Description: xiii, 267 pages : color illustrations ; 24 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781774690956 (hardback)

Subject(s):

Marketing channels

LOC classification:

HF5415.129 Sa5 2022

Online resources:

Click here to view the table of contents

Contents:

Multi-Channel Marketing System: An Overview -- Social Media as a Marketing Tool -- Mobile Marketing -- Email Marketing -- Content Marketing/Blogging -- SEO in Marketing -- Branding in Marketing.

Summary: "Multi-channel or multi-channel marketing is the practice of interacting with customers across various platforms, both direct and indirect, to sell them goods and services. It blends various distribution and advertising channels into a single approach to attract consumers. Leveraging on the inherent strengths of particular marketing platforms, this approach aims to easily and effectively communicate the importance of a product or service to the customers. Email, direct mail, blogs, social media, display advertisements, and/or a retail outlet are examples of these channels. A multi-channel marketing system is a marketing strategy that communicates with customers and prospects through a variety of media. Multi-Channel marketing blends inbound and outbound marketing practices with the objec- tive of obtaining customers through the channel of their preference. In this way, the customer has more power over the purchasing process than the marketer."--Back cover

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Holdings ( 1 )
Title notes ( 4 )

Holdings
Item type	Current library	Collection	Call number	Materials specified	URL	Status	Notes	Date due	Barcode
Books	Ladislao N. Diwa Memorial Library Reserve Section	Non-fiction	RUS HF5415.129 Sa5 2022 (Browse shelf(Opens below))		Link to resource	Room use only	81162		00083489

Includes bibliographical references and index.

Multi-Channel Marketing System: An Overview -- Social Media as a Marketing Tool -- Mobile Marketing --
Email Marketing -- Content Marketing/Blogging -- SEO in Marketing -- Branding in Marketing.

"Multi-channel or multi-channel marketing is the practice of interacting with customers across various platforms, both direct and indirect, to sell them goods and services. It blends various distribution and advertising channels into a single approach to attract consumers. Leveraging on the inherent strengths of particular marketing platforms, this approach aims to easily and effectively communicate the importance of a product or service to the customers. Email, direct mail, blogs, social media, display advertisements, and/or a retail outlet are examples of these channels. A multi-channel marketing system is a marketing strategy that communicates with customers and prospects through a variety of media. Multi-Channel marketing blends inbound and outbound marketing practices with the objec- tive of obtaining customers through the channel of their preference. In this way, the customer has more power over the purchasing process than the marketer."--Back cover

Fund 164 Wiseman's Books Trading, Inc. Purchased 09/12/2023 81162 PNR PHP 5,596.00 2023-08-833B 2023-I-1995