MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02309nam a2200289 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240822172412.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
240807b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781774690956 (hardback) |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
Cavite State University - Main Campus Library |
| Description conventions |
rda |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.129 |
| Item number |
Sa5 2022 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Santos, João Heitor De Avila |
| 9 (RLIN) |
18578 |
| Relator term |
author |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Multi-channel marketing / |
| Statement of responsibility, etc. |
Joao Heitor De Avila Santos. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Burlington, ON, Canada : |
| Name of publisher, distributor, etc. |
Society Publishing, |
| Date of publication, distribution, etc. |
c2022. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiii, 267 pages : |
| Other physical details |
color illustrations ; |
| Dimensions |
24 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Multi-Channel Marketing System: An Overview -- Social Media as a Marketing Tool -- Mobile Marketing --<br/>Email Marketing -- Content Marketing/Blogging -- SEO in Marketing -- Branding in Marketing.<br/> |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"Multi-channel or multi-channel marketing is the practice of interacting with customers across various platforms, both direct and indirect, to sell them goods and services. It blends various distribution and advertising channels into a single approach to attract consumers. Leveraging on the inherent strengths of particular marketing platforms, this approach aims to easily and effectively communicate the importance of a product or service to the customers. Email, direct mail, blogs, social media, display advertisements, and/or a retail outlet are examples of these channels. A multi-channel marketing system is a marketing strategy that communicates with customers and prospects through a variety of media. Multi-Channel marketing blends inbound and outbound marketing practices with the objec- tive of obtaining customers through the channel of their preference. In this way, the customer has more power over the purchasing process than the marketer."--Back cover |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Source of acquisition |
Fund 164 |
| Vendor |
Wiseman's Books Trading, Inc. |
| Method of acquisition |
Purchased |
| Date of acquisition |
09/12/2023 |
| Accession number |
81162 |
| Owner |
PNR |
| Purchase price |
PHP 5,596.00 |
| PO No. |
2023-08-833B |
| ICS or PAR No. |
2023-I-1995 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing channels |
| 9 (RLIN) |
1610 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Electronic File |
<a href="http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=615e091a1ac68a932890d89d9fe91070">http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=615e091a1ac68a932890d89d9fe91070</a> |
| Link text |
Click here to view the table of contents |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Books |
