Visuals in advertisements used for public consumption /

Aliviado, Jeramie L.

Visuals in advertisements used for public consumption / by Jeramie L. Aliviado - Indang, Cavite : Cavite State University- Main Campus, 2009. - xi, 24 pages : illustrations ; 28 cm.

Thesis (BA Mass Communication--Journalism) Cavite State University

Includes bibliographical references.

College of Arts and Science (CAS) College of Arts and Science (CAS)

ALIVIADO, JERAMIE L., LOMOLJO, WINSHELL L., LOPEZ, JOHN DARWIN C., MOLINA, PRESSIE MARIST B., ROL, MA. EDEN GAY M. "Visuals in Advertisement Used for Public Consumption," Undergraduate Thesis. Bachelor of Arts in Mass Communication major in Journalism, Cavite State University, Indang, Cavite. March 2009. Adviser: Mrs. Jocelyn A. Legaspi.
The study was conducted at SM City- Dasmarinas, Cavite from November 2008 to January 2009. Generally, it identified the information conveyed by visuals in advertisements used for public consumption. Specifically it identified which information catches the public's attention — information conveyed by visuals or information on text, identified the use of information conveyed by visuals in advertisements to the public and identified how the public describes the information conveyed by visuals in advertisements. The study focused on the information conveyed by visuals in advertisements used for public consumption.
Available sampling was used to choose the respondents. The respondents were one hundred. Descriptive survey method was used to analyze the data regarding the information conveyed by visuals in advertisements used for public consumption. Based on the results, the information that catches the public's attention is the information conveyed by visuals in advertisements and not the information on text, the public clearly identifies the use of information conveyed by visuals in advertisements to the public and the public described the information conveyed by visuals in advertisements as easy to understand and clear



Mass media--Research--Methodology

302.2307 / V82 2009
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