MARC details
| 000 -LEADER |
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| fixed length control field |
02924nam a2200325 a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20221011090248.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
091210s19uu xx 00 eng d |
| 040 ## - CATALOGING SOURCE |
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| Transcribing agency |
CvSU Main Campus Library |
| 041 0# - LANGUAGE CODE |
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| Language code of text/sound track or separate title |
eng |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
302.2307 |
| Item number |
V82 2009 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| 9 (RLIN) |
14870 |
| Personal name |
Aliviado, Jeramie L. |
| Relator term |
author |
| 245 10 - TITLE STATEMENT |
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| Title |
Visuals in advertisements used for public consumption / |
| Statement of responsibility, etc. |
by Jeramie L. Aliviado |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
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| Place of publication, distribution, etc. |
Indang, Cavite : |
| Date of publication, distribution, etc. |
2009. |
| Name of publisher, distributor, etc. |
Cavite State University- Main Campus, |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
xi, 24 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
28 cm. |
| 336 ## - CONTENT TYPE |
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| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
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| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
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| Source |
rdacarrier |
| Carrier type term |
volume |
| 500 ## - GENERAL NOTE |
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| General note |
Thesis (BA Mass Communication--Journalism) Cavite State University |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
Includes bibliographical references. |
| 508 ## - CREATION/PRODUCTION CREDITS NOTE |
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| College and Department |
College of Arts and Science (CAS) |
| 520 3# - SUMMARY, ETC. |
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| Summary, etc. |
ALIVIADO, JERAMIE L., LOMOLJO, WINSHELL L., LOPEZ, JOHN DARWIN C., MOLINA, PRESSIE MARIST B., ROL, MA. EDEN GAY M. "Visuals in Advertisement Used for Public Consumption," Undergraduate Thesis. Bachelor of Arts in Mass Communication major in Journalism, Cavite State University, Indang, Cavite. March 2009. Adviser: Mrs. Jocelyn A. Legaspi. <br/>The study was conducted at SM City- Dasmarinas, Cavite from November 2008 to January 2009. Generally, it identified the information conveyed by visuals in advertisements used for public consumption. Specifically it identified which information catches the public's attention — information conveyed by visuals or information on text, identified the use of information conveyed by visuals in advertisements to the public and identified how the public describes the information conveyed by visuals in advertisements. The study focused on the information conveyed by visuals in advertisements used for public consumption. <br/>Available sampling was used to choose the respondents. The respondents were one hundred. Descriptive survey method was used to analyze the data regarding the information conveyed by visuals in advertisements used for public consumption. Based on the results, the information that catches the public's attention is the information conveyed by visuals in advertisements and not the information on text, the public clearly identifies the use of information conveyed by visuals in advertisements to the public and the public described the information conveyed by visuals in advertisements as easy to understand and clear<br/> |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
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| Method of acquisition |
Submitted to the University Library |
| Date of acquisition |
09/23/2009 |
| Accession number |
T-4079 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Mass media |
| General subdivision |
Research |
| -- |
Methodology |
| 9 (RLIN) |
734 |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
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| 9 (RLIN) |
1347 |
| Course or Program |
Bachelor of Arts in Mass Communication |
| Major |
Journalism |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Aliviado, Jeramie L. |
| 9 (RLIN) |
14870 |
| Relator term |
author |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Legaspi, Jocelyn A. |
| 9 (RLIN) |
26004 |
| Relator term |
adviser |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
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| Electronic File |
<a href="http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=fb5ddc3b6fc67bdc2302fc63b9c23b8e">http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=fb5ddc3b6fc67bdc2302fc63b9c23b8e</a> |
| Link text |
Click here to view thesis abstract and table of contents |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Theses / Manuscripts |
