Services marketing : (Record no. 61437)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01919nam a22003137a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230103115219.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210905b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789719806035 (pbk.) |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | CvSU Main Campus Library |
| Description conventions | rda |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD9980.5 |
| Item number | G16 2017 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 29381 |
| Personal name | Garcia, Leonardo R., Jr. |
| Relator term | author |
| 245 ## - TITLE STATEMENT | |
| Title | Services marketing : |
| Remainder of title | era of engagement / |
| Statement of responsibility, etc. | Leonardo R. Garcia, Jr., Enrique M. Soriano, III. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Quezon City : |
| Name of publisher, distributor, etc. | C & E Publishing Inc., |
| Date of publication, distribution, etc. | 2017. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 232 pages : |
| Other physical details | illustrations ; |
| Dimensions | 22 cm |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volume |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part I: Foundation of services marketing -- Marketing means change -- Services marketing and management -- Services marketing and physical goods marketing -- Growth of the service industry -- Engagement marketing -- Part II: The 8 Ps services marketing -- Probing -- Proposition -- Positioning -- Productivity -- Program -- Promotion -- Progression -- Postulation -- Appendices A. Business must embrace the ASEAN integration -- Appendices B. Shifting form CSR to CSV to ensure inclusive growth. |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE | |
| Source of acquisition | Fund 164 |
| Vendor | C & E Publishing, Inc. |
| Method of acquisition | Purchased |
| Date of acquisition | 01/08/2021 |
| Accession number | 79015 |
| Owner | PNR |
| Purchase price | PHP 298.00 |
| Extent | copy 1 |
| PO No. | 2020-11-467 |
| ICS or PAR No. | 2021-1-0061 |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE | |
| Source of acquisition | Fund 164 |
| Vendor | C & E Publishing, Inc. |
| Method of acquisition | Purchased |
| Date of acquisition | 01/08/2021 |
| Accession number | 79016 |
| Owner | PNR |
| Purchase price | PHP 298.00 |
| Extent | copy 2 |
| PO No. | 2020-11-467 |
| ICS or PAR No. | 2021-1-0061 |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE | |
| Source of acquisition | Fund 164 |
| Vendor | C & E Publishing, Inc. |
| Method of acquisition | Purchased |
| Date of acquisition | 01/08/2021 |
| Accession number | 79017 |
| Owner | PNR |
| Purchase price | PHP 298.00 |
| Extent | copy 3 |
| PO No. | 2020-11-467 |
| ICS or PAR No. | 2021-1-0061 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 29389 |
| Topical term or geographic name entry element | Service industry |
| General subdivision | Marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 29389 |
| Topical term or geographic name entry element | Service industry |
| General subdivision | Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 29391 |
| Personal name | Soriano, Enrique M., III |
| Relator term | author |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Electronic File | <a href="http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=b264b1fa7e3a1d17d29b3cb395037f6e">http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=b264b1fa7e3a1d17d29b3cb395037f6e</a> |
| Link text | Click here to view the table of contents |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Coded location qualifier | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Uniform Resource Identifier | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Room use only | Non-fiction | Ladislao N. Diwa Memorial Library | Ladislao N. Diwa Memorial Library | Filipiniana Section | 01/08/2021 | Fund 164 | F RUS | 298.00 | F RUS HD9980.5 G16 2017 | 00081569 | 10/11/2022 | c1 | http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=b264b1fa7e3a1d17d29b3cb395037f6e | 10/11/2022 | Books | 79015 | ||||
| Library of Congress Classification | Non-fiction | Ladislao N. Diwa Memorial Library | Ladislao N. Diwa Memorial Library | Filipiniana Section | 01/08/2021 | Fund 164 | FIL | 298.00 | FIL HD9980.5 G16 2017 | 00081570 | 10/12/2022 | c2 | http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=b264b1fa7e3a1d17d29b3cb395037f6e | 10/12/2022 | Books | 79016 | |||||
| Library of Congress Classification | Non-fiction | Ladislao N. Diwa Memorial Library | Ladislao N. Diwa Memorial Library | Filipiniana Section | 01/08/2021 | Fund 164 | FIL | 298.00 | FIL HD9980.5 G16 2017 | 00081571 | 10/12/2022 | c3 | http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=b264b1fa7e3a1d17d29b3cb395037f6e | 10/12/2022 | Books | 79017 |