Essentials of marketing : a global managerial approach / E. Jerome McCarthy, William D. Perreault.
Material type: TextPublication details: Burr Ridge, Ill. : Richard D. Irwin, c1994. Description: xxii, 552 pages : color illustrations ; 26 cmContent type:- text
- unmediated
- volume
- 0256127468
- HF5415 M12 1994
Item type | Current library | Collection | Call number | Materials specified | Copy number | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|---|---|---|
Books | Ladislao N. Diwa Memorial Library Circulation Section | Non-fiction | HF5415 M12 1994 (Browse shelf(Opens below)) | Available | 15537 | 00073090 | |||
Books | Ladislao N. Diwa Memorial Library Circulation Section | Non-fiction | HF5415 M12 1994 (Browse shelf(Opens below)) | c2 | Available | 21107 | 00013264 | ||
Books | Ladislao N. Diwa Memorial Library Circulation Section | Non-fiction | HF5415 M12 1994 (Browse shelf(Opens below)) | c3 | Available | 48736 | 00073091 |
Browsing Ladislao N. Diwa Memorial Library shelves, Shelving location: Circulation Section, Collection: Non-fiction Close shelf browser (Hides shelf browser)
HF5415 K84p 1989 Principles of marketing / | HF5415 L16 2000 Marketing / | HF5415 M12 1988 Essentials of marketing / | HF5415 M12 1994 Essentials of marketing : a global managerial approach / | HF5415 M12 1994 Essentials of marketing : a global managerial approach / | HF5415 M12 1994 Essentials of marketing : a global managerial approach / | HF5415 M34 1992 Marketing / |
Glossary : p. 542 - 552.
References : p. 503 - 528. Includes index.
Donated by Ohio State University 15537
Donated by Ohio State University 21107 copy 2
Donated by Ohio State University 48736 copy 3