Services marketing and customer relationship management / by 3G E-Learning
Material type: TextLanguage: English Publication details: USA : 3G E-Learning LLC, 2017Description: xii, 216 pages : illustrations ; 24 cm + 1 DVD (4 3/4 in.)Content type:- text
- unmediated
- volume
- 9781680954357
- HF5415 Se6 2017
Item type | Current library | Collection | Call number | Materials specified | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|---|---|
Books | Ladislao N. Diwa Memorial Library Reserve Section | Non-fiction | RUS HF5415 Se6 2017 (Browse shelf(Opens below)) | Room use only | 76418 | 00076326 | ||
Compact Discs | Ladislao N. Diwa Memorial Library Multimedia Section | Non-fiction | EB HF5415 Se6 2017 (Browse shelf(Opens below)) | Room use only | CD0000734 | CD0000734 |
Browsing Ladislao N. Diwa Memorial Library shelves, Shelving location: Reserve Section, Collection: Non-fiction Close shelf browser (Hides shelf browser)
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RUS HF5387 H25 2018 Business ethics : decision making for personal integrity and social responsibility / | RUS HF5387 R33 2020 Business sustainability, corporate governance, and organizational ethics / | RUS HF5415 Ev1 1990 Marketing / | RUS HF5415 Se6 2017 Services marketing and customer relationship management / | RUS HF5415 B62 2014 Principles & practice of marketing / | RUS HF5415 B81 2001 Marketing : the retro revolution / | RUS HF5415 K84 1999 Marketing for hospitality and tourism / |
Include index.
Introduction to services -- Service marketing mix -- Distribution and promotion -- Service recovery -- Processes -- Customer satisfaction and service quality -- Value and price -- Relationship marketing -- Customer retention
Services marketing is a sub- field of marketing, which can be split into the two main areas of goods marketing and services marketing. Services marketing typically refers to both business to consumer and business to business services, and includes marketing of services such as telecommunications services, financial services, all types of hospitality services, car rental services, air travel, health care services and professional services. Customer relationship management (CRM) is an approach to managing a company's interaction with current and future customers. The CRM approach tries to analyze data about customers' history with a company, to improve business relationships with customers, specially focusing on customer retention, and ultimately to drive sales growth.
Fund 164 F&J de Jesus, Inc. Purchased April 23, 2018 76418 NEJ PHP 6,975.00 2018-02-0161 2018-1-0101