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Marketing / William G. Zikmund, Michael d' Amico.
Material type:
TextPublication details: Cincinnati, Ohio : South-Western College, c1999.Edition: 6th edDescription: xxix, 701p. : ill. ; 29 cmContent type: - text
- unmediated
- volume
- 0538882158
- HF5415 Z8 1999
| Item type | Current library | Collection | Call number | Materials specified | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
Books
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Ladislao N. Diwa Memorial Library Reserve Section | Non-fiction | RUS HF5415 Z8 1999 (Browse shelf(Opens below)) | Room use only | 24627 | 00018076 |
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| RUS HF5415 P42 2015 Essentials of marketing : a marketing strategy planning approach / | RUS HF5415 P42 2015 Essentials of marketing : a marketing strategy planning approach / | RUS HF5415 T67 2014 Marketing / | RUS HF5415 Z8 1999 Marketing / | RUS HF5429 B45 2001 Retail management : a strategic approach / | RUS HF5429 H27 1997 Retail management / | RUS HF5429 L57 2014 Retailing management / |
Glossary : p. 653 - 671.
Includes bibliographical references, index and CD-ROM.
Purchased 24627