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Effective marketing : creating and keeping customers in an e-commerce world / William G. Zikmund, Michael d'Amico.
Material type:
TextPublication details: Australia : South-Western, c2002.Edition: 3rd edDescription: xxix, 553 p. : col. ill. ; 27 cmISBN: - 032406392X
- HF5415 Z6 2002
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Ladislao N. Diwa Memorial Library Room Use Section | Non-fiction | RUS HF5415 Z6 2002 (Browse shelf(Opens below)) | c1 | Room use only | 26156 | 00018779 | ||
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Ladislao N. Diwa Memorial Library Circulation Section | Non-fiction | HF5415 Z6 2002 (Browse shelf(Opens below)) | c2 | Available | 26157 | 00018777 | ||
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Books
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Ladislao N. Diwa Memorial Library Circulation Section | Non-fiction | HF5415 Z6 2002 (Browse shelf(Opens below)) | c3 | Available | 49793 | 00018778 |
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| RUS HF5415 M34 1995 Marketing practices and principles : teacher's manual / | RUS HF5415 M34 2003 Marketing / | RUS HF5415 S745 1995 Fundamentals of marketing / | RUS HF5415 Z6 2002 Effective marketing : creating and keeping customers in an e-commerce world / | RUS HF5429 B45 1992 Retail management : a strategic approach / | RUS HF5429 L58 1994 Retailing / | RUS HF5438 R72 1993 Selling with success in Australia, book 2 / |
Glossary : p. 515 - 529.
Includes bibliographical references and index.
Donated by Ohio State University 11/26/2007 49793 copy 3