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1.
Marketing management : a strategic approach with a global orientation / Harper W. Boyd, Orville C. Walker, Jean-Claude Larreche. by Series: The Irwin series in marketing
Edition: 2nd ed.
Publication details: Chicago : Irwin, c1995
Availability: Items available for loan: Ladislao N. Diwa Memorial Library (4)Call number: HF5415.13 B69 1995, ... Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

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2.
Marketing strategy : planning and implementation / Orville C. Walker, Harper W. Boyd, Jean-Claude Larreche. by
Material type: Text Text; Format: print
Publication details: Boston : Irwin, c1992
Availability: Items available for loan: (1).

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3.
Marketing management : a strategic approach with a global orientation / Harper W. Boyd Jr., Orville C. Walker Jr., Jean-Claude Larreche. by
Edition: 3rd ed.
Material type: Text Text; Format: print
Publication details: Boston : Irwin/McGraw-Hill, c1998
Availability: Items available for loan: (1).

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