Introduction to advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch.

By: Belch, George EContributor(s): Belch, Michael AMaterial type: TextTextPublication details: Homewood, IL : Irwin, c1993. Edition: 2nd edDescription: xxxii, 836 p. : ill. ; 28 cmISBN: 0256105162 0256108250 (International ed.)Subject(s): Advertising | Sales promotion | Communication in marketingLOC classification: HF5823 | B41 1993
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Item type Current library Collection Call number Materials specified Copy number Status Notes Date due Barcode
Books Books Ladislao N. Diwa Memorial Library
Room Use Section
Non-fiction RUS HF5823 B41 1993 (Browse shelf(Opens below)) Room use only 8891 00019862
Books Books Ladislao N. Diwa Memorial Library
Circulation Section
Non-fiction HF5823 B41 1993 (Browse shelf(Opens below)) c2 Available 22202 00019863

Glossary : p. G1 - G15.

Includes bibliographies.

Donated by Ohio State University 01/20/2006 22202 copy 2

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