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Basic marketing : a global managerial approach / William D. Perreault and E. Jerome McCarthy.
Material type:
TextPublication details: Boston : McGraw-Hill, c2005.Edition: 15th edDescription: xLi, 793p. : col. ill. ; 23 cmContent type: - text
- unmediated
- volume
- 0072525231
- HF5415.13 P43 2005
| Item type | Current library | Collection | Call number | Materials specified | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
Books
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Ladislao N. Diwa Memorial Library Reserve Section | Non-fiction | RUS HF5415.13 P43 2005 (Browse shelf(Opens below)) | Room use only | 38261 | 00021292 |
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| RUS HF5415.13 M35 2015 Marketing management / | RUS HF5415.13 M369P41 1999 Basic marketing : a global managerial approach / | RUS HF5415.13 M369P42 1999 Basic marketing : a global-managerial approach / | RUS HF5415.13 P43 2005 Basic marketing : a global managerial approach / | RUS HF5415.13 P93 2019 Essentials of marketing management / | RUS HF5415.15 Sa5 2022 Brand management in digital and sustainable times / | RUS HF5415.32 H85 2019 Consumer behavior / |
Glossary : p. G1 - G2.
Includes bibliographical references and index.
38261