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Fundamentals of advertising / Ruby F. Alminar-Mutya.

By: Mutya, Ruby F. Alminar [author]Material type: TextTextLanguage: English Publication details: Manila : Unlimited Books Library Services & Publishing, Inc., c2017 Description: iv, 217 pages : illustrations ; 26 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9789719654797 (pbk.)Subject(s): AdvertisingLOC classification: HF5823 | M98 2017Online resources: Click here to view the table of contents
Contents:
Introduction to advertising -- The advertising media: Broadcast -- The advertising media: Print -- The advertising media: Out of home and direct response -- Other elements of the marketing communications: Promotional mix -- Effective advertising and its legal environment -- The emerging interactive media.
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Holdings
Item type Current library Collection Call number Materials specified Status Notes Date due Barcode
Books Books Ladislao N. Diwa Memorial Library
Filipiniana Section
Non-fiction F RUS HF5823 M98 2017 (Browse shelf(Opens below)) Room use only 78052 00078999

Includes bibliographical references

Introduction to advertising -- The advertising media: Broadcast -- The advertising media: Print -- The advertising media: Out of home and direct response -- Other elements of the marketing communications: Promotional mix -- Effective advertising and its legal environment -- The emerging interactive media.

Fund 164 BookQuick Marketing Purchased 10/31/2019 78052 NEJ PHP 765.00 2019-10-818 2019-1-0678

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