Fundamentals of advertising / Ruby F. Alminar-Mutya.

By:

Mutya, Ruby F. Alminar [author]

Material type: Text

TextLanguage: English Publication details: Manila : Unlimited Books Library Services & Publishing, Inc., c2017Description: iv, 217 pages : illustrations ; 26 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9789719654797 (pbk.)

Subject(s):

Advertising

LOC classification:

HF5823 M98 2017

Online resources:

Click here to view the table of contents

Contents:

Introduction to advertising -- The advertising media: Broadcast -- The advertising media: Print -- The advertising media: Out of home and direct response -- Other elements of the marketing communications: Promotional mix -- Effective advertising and its legal environment -- The emerging interactive media.

List(s) this item appears in: Print Books 2022

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Call number	Materials specified	Status	Notes	Date due	Barcode
Books	Ladislao N. Diwa Memorial Library Filipiniana Section	Non-fiction	F RUS HF5823 M98 2017 (Browse shelf(Opens below))		Room use only	78052		00078999

Includes bibliographical references

Fund 164 BookQuick Marketing Purchased 10/31/2019 78052 NEJ PHP 765.00 2019-10-818 2019-1-0678

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