Local cover image
Local cover image
Amazon cover image
Image from Amazon.com

Fundamentals of advertising / Ruby F. Alminar-Mutya.

By: Material type: TextTextLanguage: English Publication details: Manila : Unlimited Books Library Services & Publishing, Inc., c2017Description: iv, 217 pages : illustrations ; 26 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9789719654797 (pbk.)
Subject(s): LOC classification:
  • HF5823  M98 2017
Online resources:
Contents:
Introduction to advertising -- The advertising media: Broadcast -- The advertising media: Print -- The advertising media: Out of home and direct response -- Other elements of the marketing communications: Promotional mix -- Effective advertising and its legal environment -- The emerging interactive media.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Collection Call number Materials specified Status Notes Date due Barcode
Books Books Ladislao N. Diwa Memorial Library Filipiniana Section Non-fiction F RUS HF5823 M98 2017 (Browse shelf(Opens below)) Room use only 78052 00078999

Includes bibliographical references

Introduction to advertising -- The advertising media: Broadcast -- The advertising media: Print -- The advertising media: Out of home and direct response -- Other elements of the marketing communications: Promotional mix -- Effective advertising and its legal environment -- The emerging interactive media.

Fund 164 BookQuick Marketing Purchased 10/31/2019 78052 NEJ PHP 765.00 2019-10-818 2019-1-0678

Click on an image to view it in the image viewer

Local cover image
Copyright © 2022. Cavite State University | Koha 22.05.00