Essentials of marketing management / William M. Pride, O. C. Ferrell.
Material type:
TextLanguage: English Publication details: Quezon City : C&E Publishing, Inc., c2019.Edition: Philippine editionDescription: vii, 386 pages : illustrations ; 25 cmContent type: - text
- unmediated
- volume
- 9789719811244 (pbk.)
- HF5415.13 P93 2019
| Item type | Current library | Collection | Call number | Materials specified | URL | Copy number | Status | Notes | Date due | Barcode |
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Books
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Ladislao N. Diwa Memorial Library Reserve Section | Non-fiction | RUS HF5415.13 P93 2019 (Browse shelf(Opens below)) | Link to resource | c1 | Room use only | 78993 | 00081547 | ||
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Books
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Ladislao N. Diwa Memorial Library Circulation Section | Non-fiction | HF5415.13 P93 2019 (Browse shelf(Opens below)) | Link to resource | c2 | Available | 78994 | 00081548 | ||
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Books
|
Ladislao N. Diwa Memorial Library Circulation Section | Non-fiction | HF5415.13 P93 2019 (Browse shelf(Opens below)) | Link to resource | c3 | Available | 78995 | 00081549 |
Browsing Ladislao N. Diwa Memorial Library shelves, Shelving location: Reserve Section, Collection: Non-fiction Close shelf browser (Hides shelf browser)
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| RUS HF5415.13 M369P41 1999 Basic marketing : a global managerial approach / | RUS HF5415.13 M369P42 1999 Basic marketing : a global-managerial approach / | RUS HF5415.13 P43 2005 Basic marketing : a global managerial approach / | RUS HF5415.13 P93 2019 Essentials of marketing management / | RUS HF5415.15 Sa5 2022 Brand management in digital and sustainable times / | RUS HF5415.32 H85 2019 Consumer behavior / | RUS HF5415.32 Se7 2019 Consumer behaviour / |
"Printed in the Philippines."--Copyright page.
Includes index.
Part I. Strategic marketing and its environment -- The marketing environment, social responsibility, and ethics -- Part II. Targeting and customer behavior -- Target markets: segmentation and evaluation
Consumer buying behavior -- Business markets and buying behavior -- Part III. Salesmanship and product management -- Personal selling -- Product, branding, and packaging concepts -- Developing and managing goods -- Part IV. Marketing channels and marketing communications -- Marketing channels and supply chain management -- Integrated marketing communications -- Advertising and public relations -- Part V. marketing research and digital marketing -- Marketing research and information systems -- Digital marketing and social networking -- Part VI. Retail management and pricing decisions -- Retailing, direct marketing, and wholesaling -- Pricing concepts and management -- Part VII. Marketing management -- Planning, implementing, and evaluating marketing strategies.
Fund 164 C & E Publishing, Inc. Purchased 01/08/2021 78993 PNR PHP 548.00 copy 1 2020-11-467 2021-1-0061
Fund 164 C & E Publishing, Inc. Purchased 01/08/2021 78994 PNR PHP 548.00 copy 2 2020-11-467 2021-1-0061
Fund 164 C & E Publishing, Inc. Purchased 01/08/2021 78995 PNR PHP 548.00 copy 3 2020-11-467 2021-1-0061
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