Marketing in Asia / Roger A. Kerin, Lau Geok Theng, Steven W. Hartley, William Rudelius.
Material type:
TextLanguage: English Publication details: New York : McGraw-Hill Education, c2013.Edition: Second edition; Asia Global editionDescription: lvi, 822 pages : illustrations ; 28 cmContent type: - text
- unmediated
- volume
- 9781259007897 (paperback)
- HF5415.12 A8M34 2013
| Item type | Current library | Collection | Call number | Materials specified | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
Books
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Ladislao N. Diwa Memorial Library Reserve Section | Non-fiction | RUS HF5415.12 A8M34 2013 (Browse shelf(Opens below)) | Room use only | 76395 | 00077969 |
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| RUS HF5415.5 D26 2013 The customer service solution : managing emotions, trust, and control to win your customer's business / | RUS HF5415.5 K14 2020 Salesforce / | RUS HF5415.12 A8L55 1996 Marketing insights for the Asia Pacific / | RUS HF5415.12 A8M34 2013 Marketing in Asia / | RUS HF5415.13 C26 1997 Cases in marketing / | RUS HF5415.13 F41 2014 Marketing strategy : text and cases / | RUS HF5415.13 H97 2014 Business marketing management B2B / |
"Printed in Singapore."--Copyright page.
Part 1 Initiating the marketing process -- Part 2 Understanding buyers and markets -- Part 3. Targeting marketing opportunities -- Part 4 Satisfying marketing opportunities -- Part 5 Managing the marketing process.
Fund 164 Creative Mind Books Center Purchased 10/05/2017 76395 NEJ PHP PHP 4,012.00 2017-09-0991 2017-1-0738