Digital marketing for executives and managers / edited by Nicholas McDowell.
Material type: TextLanguage: English Publication details: New York, NY : Larsen & Keller, c2018.Description: viii, 233 pages : color illustrations ; 27 cmContent type:- text
- unmediated
- volume
- 9781635498808 (paperback)
- HF5415.1265 D56 2018
Item type | Current library | Collection | Call number | Materials specified | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|---|---|
Books | Ladislao N. Diwa Memorial Library Reserve Section | Non-fiction | RUS HF5415.1265 D56 2018 (Browse shelf(Opens below)) | Room use only | 77613 | 00078886 |
Includes index.
An overview of digital marketing -- Pay-per-click marketing -- Social media marketing -- Search engine marketing -- Web advertising --
E-mail marketing -- E-commerce marketing.
"Managing marketing tasks with the help of digital services such as the internet, mobile phones, display advertisements, etc. Is known as digital marketing. Digital marketing uses tools such as social media marketing, search engine optimization (SEO), content marketing, campaign marketing, search engine marketing, SMS marketing, etc. Digital marketing offers multiple channels of interaction with potential customers and dynamic solutions to increase brand awareness. This book studies, analyses and uphold the pillars of digital marketing and its utmost significance in modern times. It will serve as a reference to a broad spectrum of readers."--Back cover
Fund 164 Creative Mind Books Center Purchased 09/05/2019 77613 NEJ PHP 3,360.00 2019-08-648 2019-/-0509